Petlove
A leading online platform in Brazil offering products, services, content and health solutions for pets.
Petlove&Co is the leading digital pet ecosystem in Brazil, offering products, services, content and health solutions for pets. Petlove&Co was founded in 1999 by Marcio Waldman, a former veterinarian, as the 1st specialized e-commerce marketplace for pet products in Brazil.
The company has successfully transformed its business model into a recurring purchase program, which currently has over 75% of its product revenue coming from loyal customers. Petlove offers a complete portfolio of solutions: (i) more than 17,000 pet products, including pet food, medicine, hygiene, beauty, toys and accessories; (ii) a wide range of services, such as boarding, day care, pet sitting and walking; and (iii) health plans for pets. The company also operates in the B2B segment, offering solutions for veterinarians and entrepreneurs in the pet sector. Petlove's mission is to democratize access to products and services, and to help owners to take better care of their pets, making them happier and healthier.
The Company currently has over 900 employees and Talita Lacerda, co-founder of Kamaroopin, assumed as CEO in June 2021. Kamaroopin invested in Petlove in February 2019, and since then was directly involved in strategy design and execution to transform Petlove&Co into Brazil’s leading pet platform. KMP have been supporting the management team on different fronts to improve company's value creation, including talent recruiting, execution of organic strategic projects, deployment of M&As, implementation of a new Governance agenda, structuring new funding rounds, supporting the annual budget process and reporting, among others.
KMP Invested in 2018